About the ACA

Code of

Ethics

  • General Principles

    ARTICLE 1: APPEALING TO PUBLIC GENEROSITY
    Advertising of products or services designed and/or distributed for the handicapped is authorized subject to express ministerial opposition (Minister of Social Security or Principal Secretary)

  • The different types of advertising

    ARTICLE 25: DEFINITION
    Is prohibited any advertisement comprising any form of allegations, indications or presentations that are false or likely to mislead when these pertain to one or many of the elements hereafter: existence, nature, composition, substantial qualities, useful constituents content, type ...

  • Sector-based advertising

    Sector-based advertisements are the object of a special chapter but the provisions of Chapters 1 and 2 also apply to them. Chapter 3 therefore approaches domains where advertising, besides common obligations, should follow certain recommendations due to the sensitiveness of each of these sectors.

  • Glossary

    PREAMBLE
    It is internationally accepted that self-discipline enables better consumer information and protection. It requires responsibility and integrity from the part of advertisers, advertising agencies, the media and self-regulatory bodies.

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