About the ACA
Code of
Ethics
- General Principles
ARTICLE 1: APPEALING TO PUBLIC GENEROSITY
Advertising of products or services designed and/or distributed for the handicapped is authorized subject to express ministerial opposition (Minister of Social Security or Principal Secretary) - The different types of advertising
ARTICLE 25: DEFINITION
Is prohibited any advertisement comprising any form of allegations, indications or presentations that are false or likely to mislead when these pertain to one or many of the elements hereafter: existence, nature, composition, substantial qualities, useful constituents content, type ... - Sector-based advertising
Sector-based advertisements are the object of a special chapter but the provisions of Chapters 1 and 2 also apply to them. Chapter 3 therefore approaches domains where advertising, besides common obligations, should follow certain recommendations due to the sensitiveness of each of these sectors.
- Glossary
PREAMBLE
It is internationally accepted that self-discipline enables better consumer information and protection. It requires responsibility and integrity from the part of advertisers, advertising agencies, the media and self-regulatory bodies.