In 1995, the AAA launched the Advertising Awards Night with a team chaired by Rama Poonoosamy.
They have since grown in stature and in 2000 two Awards were also opened to the Indian Ocean Islands. In 2002, the Mauritius International Low Budget TV Commercial Award, with many other categories, were introduced and opened to all agencies around the world. From 2007, the AAA Awards turned into the “The Flame” Mauritius Design and Advertising Festival.
The Advertising code of Ethics of the AAA was first published in April 1994 and is adhered to by all AAA members and the media.
The code of ethics was fully updated in January 2011 to ‘The Little Red Book – Code of Advertising Practice Mauritius’ and a new constitution of the AAA has been officially released on 30 October 2011 under the presidency of Cyril Palan. The ACA plans to launch a new code by end of 2022.
The advertising industry is dynamic and constantly responding to the changing habits of our audiences. With the constant development and evolution of new communication tools such as web communication, street and shopper activations, events and PR, the association has changed its constitution to be more relevant to the industry.
The Association is now open to new members in the field of communication at large in regards to 2 specific memberships: Full-Fledged Members and Associate Members.